We’re little but perfectly balanced.

We are a boutique agency based out of the beautiful city of Ely, Cambridgeshire (but fully remote). We work with small to medium-sized businesses across England. We avoid using jargon and focus on ROI.👏


Under management


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Our Mission

Equip small business with big business marketing.

Where Marketing Works was founded in 2016 by Richard Pickul (fyi - you'll get to speak with him if you call us).

Richard worked in fast-paced/high-growth businesses and observed how chronically underserved small and medium-sized companies were for general marketing services.

These ambitious, growing companies needed more attention and access to better services to grow successfully. They required honest marketing services that could be proven to contribute a measurable amount to company revenues. These services, Richard realised, were the services that were missing for these types of businesses.

As a boutique agency, we keep ourselves small and highly skilled. We onboard companies in limited volume and only those who we believe we can support fully. The result is a team that has the time to learn about their businesses, employees and ambitions in detail. Being intimate with our clients ensures we're excellently placed to offer specialised support (think paid search ads), general marketing advice, and curation.

We don't strive to be the biggest - we strive to be the most impactful.

What we believe in

Our core values

We're committed to becoming your long-term marketing partner by providing exemplary services and reliable results.

  • Availability: You'll feel like our team is your team. Your Account Manager will always be available during office hours for advice, questions or tasks.
  • Quality: Our team have years of relevant experience. Some have spent decades managing teams and growing real businesses; others have focused on niches and are experts at their chosen focus.
  • Accountability: For us, being accountable is crucial to building dependable long-term relationships. We're open, frank and completely transparent simply because it's the right way to operate.

Experience & Accountability

Our Core Team

We're a team of marketers with a background in growing small to medium-sized businesses using digital marketing. Individually, we possess 10+ years of relevant experience and are extremely well placed to hit the ground running for our clients.


Richard brings an in-depth knowledge of pragmatic marketing & sales strategies from his 15+ years of experience growing SaaS (RealVNC, Red Gate Software) businesses from the ground up as a key member of senior leadership teams. In addition, he has exceptional, in-depth experience of paid search and display advertising.

He's also the person you're most likely to speak with when you call us to discuss your goals and objectives.


Over the last 11 years as a digital marketer, John has been fortunate to work with a wide variety of clients and agencies across many different sectors.

He's the most likely person to manage your ad campaigns, month-to-month.

Richard Where Marketing Works


With over 10 years of experience in helping businesses to produce excellent marketing outcomes with clear, creative and thoughtful design. Caroline has a degree in graphic design and is a certified UX design professional.

She's the most likely person to manage graphic design projects and make your projects captivatingly functional.

It could be you

Come work for us

If you're passionate about growing England's small businesses, have a deep understanding of paid search and settle all arguments with a spreadsheet, then we want to hear from you.

Don't just take our word for it.

Small businesses grow faster with paid campaigns under our management.