Reviews & audits
to improve performance.

This includes an overview and best practices for different campaign types such as search, shopping, performance max, YouTube, and discovery.

This covers the structure and setup of campaigns, ad groups, and keywords to ensure they are organized efficiently and targeting the right audience.

this section identifies opportunities for growth and improvement based on performance data analysis and industry trends.

This outlines a framework for ongoing optimization of campaigns that focuses on key performance metrics and best practices.

This is a review of the shopping product feed to ensure its completeness and accuracy.

This section identifies optimization opportunities such as improving product titles, descriptions, and images to increase visibility and improve conversions.

This covers optimizing product SKUs to align them with search queries and consumer behavior.

This section provides recommendations for optimizing and improving the shopping feed based on industry best practices.

This section covers how to select the right keywords for campaigns based on research and analysis.

This is a review and setup of negative keywords and lists to minimize irrelevant traffic and improve ad targeting.

This covers the use of match types such as broad match, phrase match, and exact match to efficiently target keywords and maximize reach.

This covers setting up audience targeting based on demographics, interests, and behavior.

This section discusses how to use first-party data such as website visitors, customer lists, and app activity to create custom audiences.

This includes an audit of current audience targeting and recommendations for improving targeting to increase conversions.

This covers best practices for creating effective ad copy that resonates with target audiences.

This covers using high-quality images and videos that align with the brand and product messaging.

This is a review of current creative assets and recommendations for improving overall messaging and visual appeal.

This section covers how to allocate campaign budgets based on business goals and performance data.

This includes optimizing bids for ad auctions based on various factors such as ad placement and device targeting.

This covers selecting the right bid strategy for campaigns and adjusting

This covers key account settings such as time zone, currency, and ad rotation to optimize performance and reporting.

This is a review and setup of conversion tracking to accurately measure and attribute campaign performance.

This covers setting up scripts and rules for automating routine tasks and applying custom optimizations to campaigns.

This is a review and setup of Google Merchant Center to manage and optimize shopping campaigns.

This covers setting up Google Analytics to track website traffic and user behavior, and to gain insights for marketing optimization.