The challenge for SaaS companies using Google Ads is to attract trial users who convert to paying customers. Legal eSign, a growing SaaS company, encountered this problem when attempting to manage their Google Ads campaign in-house. After limited success, they contacted our team to explore ways to improve their campaign. Our primary goal was to increase license sales consistently within three months.

The Challenge

One of the main pain points for SaaS companies is attracting trial users who eventually become paying customers. Through extensive research, we identified the characteristics of evaluators who were most likely to purchase a full license. The challenge for Legal eSign was not only attracting trial users but ensuring they converted to paying customers.

We identified targeted keywords that reflected the types of searches performed by evaluators looking for digital signature solutions. By creating three customer profiles and developing targeted campaigns using non-value-loaded keywords, Legal eSign was able to attract the right type of user.

The Results

As a result of our work, Legal eSign saw a significant increase in license sales within three months, providing the consistent growth they had been looking for. By creating targeted campaigns that spoke to the user’s search intent and developing landing pages that reflected their language, we successfully attracted evaluators who converted to paying customers.

We didn’t stop there, we also updated Legal eSign’s negative keyword list, adjusted the definition of our target audience, and performed other optimisations using the Google Ads platform.

Additionally, we leveraged AI to monitor the performance of the campaigns and adjust them in real-time to ensure maximum results. AI algorithms helped us make data-driven decisions about which ads and keywords to use, which conversion paths were most effective, and which tweaks to make for optimal performance.

In conclusion, if you are facing similar challenges to Legal eSign, don’t hesitate to reach out to our team for assistance. With targeted campaigns, landing pages, negative keyword lists, and the power of AI, we can help you attract the right users, target the right audience, and achieve the consistent growth your SaaS business needs.