Based in Cambridge
made in cambridge   with love

Fractional CMO competitive day rates

Marketing Experts
to plan & execute.

When you're seeking senior marketing expertise but not ready to commit to a full-time hire just yet, we've got you covered.

  • Why us
  • Experts - Honest feedback, guidance & ownership of performance.
  • Flexibility - Retained support, usually on a days-per-month basis
  • Affordable - The time you need for a fraction of the price.
Let's get started

We invest in our team's capabilities.

Our entire team holds up-to-date certifications and partnerships with Google and Bing ad platforms.

What does a Fractional CMO do?

A Fractional CMO Service is a flexible, cost-effective solution for businesses seeking expert marketing leadership. It allows you to access a Chief Marketing Officer (CMO) with a wealth of experience and proven success on a temporary, part-time, or per-project basis.

This service ensures your marketing strategy stays on track and delivers results without the long-term commitment or cost of hiring a full-time executive. With a fractional CMO, you gain strategic insights, creative vision, and data-driven decision-making tailored to your business needs.

  • Embed marketing strategy
  • Set & review marketing goals
  • Oversee marketing activity
  • Monitor performance
  • Instigate, test & learn
  • Coach, mentor & support

We've got it from here.

We've got you covered

Step 1: Strategy develoment

This is the extensive research phase, where I'll define scope, value and vision in order to develop a future planning process.

We've got you covered

Step 2: Understanding your landscape

At this point, I'll analyse your trajectory for a growth and learn about your competitive landscape.

We've got you covered

Step 3: Measurement

This is when you get to put metrics to your goals. I'll define what success means for your company through KPIs and other data.

We've got you covered

Step 4: Implementation

You've research the planning and rollout phase. Your strategy will be put into action.

We've got you covered

Step 5: Evaluation

At this stage, I analyse your campaign and determine whether any changes need to be made. Then, I'll work with you to start again until your goals are met.

What areas do we focus on?

Ideal customer profiles / persona mapping



Team recruitment & management

Brand building

Positioning within your competitive context

Channel mix


Meanginful customer insights

Automation & process

Governance & administration

Marketing analytics

Market research

Personalised and impactful messaging

Public relations

Paid advertising, including display, search & social

Staffing, team building & leadership including training & development

Content creation

Marketing technology

Lead & demand generation

Omni-channel marketing

We're a friendly team, available for ambitious businesses looking for that next step.

© 2014-2023 Where Marketing Works, 50-60 Station Road Cambridge, Cambridgeshire CB1 2JH