Campaigns managed from £650 / m

Leads & enquiries
flow with our ad campaigns.

Using your Google Ads account, we will build and run ad campaigns that generate a reliable flow of qualified leads helping your plumbing business to grow and thrive.

  • Our team will
  • Setup conversion tracking analytics
  • Perform keyword research and analysis
  • Build & launch advanced campaigns
Let's get started

We take our platform expertise seriously.

We hold complete certifications and partnerships with Google and Bing ad platforms.

PPC for Plumbers

Plumbers can tap into the vast reach and targeted advertising capabilities of PPC (Pay-Per-Click) campaigns to effectively connect with customers in need of plumbing services. With the dominance of online search engines like Google, you can leverage their platform to capture the attention of individuals actively searching for plumbing solutions, ensuring a higher likelihood of conversion.

By implementing Google Search Ads and harnessing our expertise, your plumbing business can significantly enhance its online visibility, attract a consistent flow of new clients, and foster growth in a highly efficient manner.

  • PPC is perfect for these services
  • Emergency Plumbing
  • Leak Detection
  • Drain Cleaning and Unclogging
  • Water Heater Installation
  • Bathroom and Kitchen Remodeling
We've got you covered

We'll start with setting a goal

Whether it's increasing website traffic, generating leads or attracting new patients, we'll help you define realistic goals and establish a strategy to reach them.

We've got you covered

Next, we'll setup conversion tracking

We'll track form submissions, phone calls, purchases, and sign-ups using Google tags. We'll use this data to optimise ROI.

We've got you covered

Now it's time for research

We'll target the best keywords by researching popular search terms, balancing search volume, competition, and user intent.

We've got you covered

Next up: New ads that convert

We'll craft compelling ad copy, test various messaging and CTAs, optimise landing pages for target keywords, and provide a seamless user experience.

We've got you covered

We'll continue to find opportunities to sell more

We'll track metrics, analyse data, and make data-led changes to optimise results. We'll improve performance and maximise ROI.

We've got it from here.

We've got you covered

Research and Setup

Our team will learn about your business and market to establish a campaign that supports your goals, including detailed keyword research.

We've got you covered

Monitor and Manage

We will work hard to keep your campaign performing well and monitor its progress for optimal results every day of the month.

We've got you covered

Reporting and Communication

We'll keep you in the loop with regular reports on campaign performance and prioritise effective communication for true collaboration.

We've got you covered

Accessible Service

Speak with your Strategist Monday through Friday during office hours for any questions, observations or concerns.

We've got you covered

Leads that need you

Our campaigns will attract high-intent prospects - people keen to move forward with your services now, not tomorrow.

We've got you covered

Retention Efforts

With a 30-day notice period, we will work hard to earn your loyalty every month. Our current (2023) retention rate is 95% based over 3 years.

A plan for everybody.

If you're just starting out or are interested in expanding your reach, we have you covered with our flexible plans.

from £650 per month

Seedling Plan

  • Suitable for a Google Ads budget of £2,500 - £5,000 /pm.

Establish ad campaigns primarily using Google Search Ads for your fledgling business.

Setup & configuration fee applicable.

  • £400 ad spend rebate (new accounts only)
  • Conversion tracking setup and monitoring
  • Comprehensive keyword research and analysis
  • Campaign creation and deployment
  • Bid management and optimisation
  • Keyword management and optimisation
  • Continuous monitoring and performance reporting
  • Dedicated account manager and ongoing support
  • No minimum commitment (30 day notice period)
Get started

from £1,495 per month

Growth Plan

  • Suitable for a Google Ads budget of £5,000 - £10,000 /pm.

Establish ad campaigns primarily using Google Search Ads with elements of Display Ads for your established and ambitious business.

Setup & configuration fee applicable.

  • All of the Seedling Plan +
  • Addition of GDN campaigns
  • Display network targeting and optimization
  • Creation and optimization of banner ads
  • Audience segmentation and targeting within GDN
  • Advanced bidding strategies and budget allocation
  • Enhanced remarketing campaigns
  • Expanded competitor analysis and insights
  • Minimum 90 day commitment (30 day notice period)
Get started

from £2,495 + 10% of ad spend per month

Mature Plan

  • Suitable for a Google Ads budget of £10,000 - £50,000 /pm.

Establish ad campaigns using a scalable combination of Google Ads channels, technologies and strategies for your successful growing business.

Setup & configuration fee applicable.

  • All of the Seedling Plan +
  • All of the Growth Plan +
  • Enhanced A/B experiments
  • Enhanced Landing Page optimisations
  • Additional channels
  • Bespoke strategies, channels & medias
  • Minimum 1yr commitments (3 month notice period)
Get started

If you're unsure which plan is for you, contact us here to discuss your requirements.

Relax.
It's not our first rodeo

Join an ever-growing number of delighted small business owners benefiting from hiring our certified PPC team to build and run ad campaigns that consistently attract new customers.

We'll enjoy drilling down into the nuts and bolts of your campaigns, running experiments and providing intuitive reports, leaving you to do what you do best - run your business.

Success stories
Happy Customer Business Floorspan Contacts
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+

Floorspan Contacts Logo
£1MM +
new revenue
Learn how
Happy Customer Business
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+

Ligna Consultancy Logo
60% CPA
reduction
Learn how
Happy Customer Business
Where Marketing Works Logo
350% more
sales leads
Learn how
Happy Customer Business
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+

Ligna Consultancy Logo
198% more
enquiries
Learn how
Happy Customer Business
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+

Ligna Consultancy Logo
100% fully
booked
Learn how
Happy Customer Business
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+

Ligna Consultancy Logo
-15% CPA
reduction
Learn how

Safe & sound
in your account.

By building our campaigns within your Google Ad account, you can have complete visibility into our progress and see conversions happening in real time. This level of transparency allows you to track which keywords are driving the most valuable customers to your business, ensuring that your advertising budget is being used effectively.

Collaboration is key to achieving optimal results for your business, and by granting us access to your Google Ad account, our teams can work together seamlessly. We bring our expertise in campaign optimisation and management while you can contribute your knowledge of your industry and target audience. Together, we can leverage each other's strengths to effectively grow your business.

Methodical, predictable and repeatable.

We aim to help businesses increase revenue by implementing smarter Google Ads management. We achieve this through highly optimized, conversion-focused campaigns that leverage our expertise in data analysis, algorithmic automation, creativity, psychology, and landing page design.

Our process begins with thorough research and data analysis to deeply understand your business and past marketing efforts. We collaborate closely with you to incorporate your in-house knowledge and expertise to align our Google Ads strategies with your objectives and goals.

Our commitment to data-driven decision making and personalized service ensures that we are able to deliver a truly unique Google Ads managed service tailored to your business needs.

A commitment to data‑driven
decision making.

We produce consistent and long-lasting outcomes thanks to our transparent process.

Conducting a comprehensive industry analysis that includes market share, competitors, and industry trends to understand the strengths, weaknesses, opportunities, and threats facing the business.

Evaluating the existing data to see what is and isn't working, reviewing previous Google Ads campaigns, and uncovering where the opportunities are to get the best results.

Defining user personas involves creating an understanding of ideal customers' needs, pain points, behaviors, search patterns, demographic information, and search intent to tailor Google Ads strategies accurately.

Researching the best keywords that align with business goals and reflect targeting potential users' needs is the essential component of this task.

Creating a comprehensive audience strategy that leverages data sources available to refine the targeting, segmenting, bidding, and allocation approach overall.

The first task in this stage is to understand the client's business goals. Identify how Google Ads can help achieve those goals with the relevant features such as search ads, display ads, video ads, shopping ads, or app campaigns.

It's essential to agree on Key Performance Indicators (KPIs) to evaluate the Google Ads campaign's success. Set up KPIs aligned with business goals such as ROI, cost per acquisition, or conversion rate.

With Google Ads' capabilities for targeting users by demographics, interests, behavior, and search intent, identifying a target audience that aligns with business goals is key. Create a detailed profile of the ideal target audience to select the relevant targeting options such as in-market audiences, custom affinity audiences, and demographic targeting.

Analyse the chosen keywords and prioritise the keywords with the highest search volume and relevance. For instance, using exact match keywords, phrase match keywords, broad match modifiers, and negative keywords reduces the chances of irrelevant clicks.

Based on the correct target audience and prioritized keywords, develop a marketing budget. Use tools like Google's Keyword Planner to understand the estimated cost per click (CPC) and set a realistic budget. Optimize the budget by allocating the right amount of spend to each campaign, ad group, and keyword.

The first task in this stage is to track the data using Google Ads features like conversion tracking, Google Analytics, and Google Tag Manager. Analyse the data to understand the performance of campaigns, ad groups, and keywords.

Based on the analyzed data, optimize the Google Ads campaigns by identifying what's working and what's not working. Adjust the bid strategy, targeting options, and ad copy to improve performance.

A/B testing is the practice of testing two different ad variations to determine which one performs better. Use Google Ads' A/B testing capabilities to test ad copy, landing pages, and call-to-action buttons, among other things.

A/B testing is the practice of testing two different ad variations to determine which one performs better. Use Google Ads' A/B testing capabilities to test ad copy, landing pages, and call-to-action buttons, among other things.

Develop regular Google Ads reports to track performance and communicate results to the client. Use client-friendly language and present the data in a way that is easy to understand.

A strong account structure is critical to the success of Google Ads campaigns. Use Google Ads' capabilities like campaigns, ad groups, and keywords to create an organized and structured account.

High-quality score keywords are essential for reducing the cost per click and increasing the ad rank. Use Google Ads' quality score metric to identify high-quality score keywords and focus on them.

Compelling ad copy is critical for driving clicks and conversions. Use Google Ads' ad creation features to create compelling ad copy that aligns with specific ad groups and keywords.

Ad extensions are additional pieces of information that appear alongside the ad and increase the likelihood of clicks. Use Google Ads' capabilities for implementing different types of ad extensions, such as sitelink extensions, call extensions, and location extensions.

Continuously optimize Google Ads campaigns for performance, based on data insights and the identified areas for improvement. Use Google Ads' automated bid strategies, such as target CPA, target ROAS, and maximize clicks.

Popular questions we get asked.

We manage various budgets, although a client budget between £2,500 and £11,000 per month is more common than not.

We work with all types of businesses. If you can talk to your mum about your business, we'll be happy to work with you. If it makes her blush or cringe, we probably won't.

You can see a few examples on our Work page.

Our services range from a few hundred to several thousand pounds per month. It depends on your requirements - Simplistic ad accounts are more straightforward to manage. The majority of our accounts sit happily between £650 > £1,500 per month.

We onboard our clients within 1 week of receiving payment. Within the first month our clients can expect conversions and through the proceeding months, those conversions (i) increase in quality and (ii) volume.

You'll typically speak with Richard - the founder. You can call him on 01223 911 174. He'll provide you with advice and guidance but usually it's a combination of John and Richard who manage our accounts. They each have over 11 years of experience doing this and are perfectly placed to help you draw in new customers.

If things don't work out, then we can go our separate ways. As we act as a temporary custodian of your Accounts and run our services on a 30-day notice period, leaving is as easy as joining us. Just a little more heart-breaking.

"Hey, Siri play 'Lady In Red' by Chris De Burgh".

We're a friendly team, available for ambitious businesses looking for that next step.

© 2014-2023 Where Marketing Works, 50-60 Station Road Cambridge, Cambridgeshire CB1 2JH