Conducting a comprehensive industry analysis that includes market share, competitors, and industry trends to understand the strengths, weaknesses, opportunities, and threats facing the business.
Evaluating the existing data to see what is and isn't working, reviewing previous Google Ads campaigns, and uncovering where the opportunities are to get the best results.
Defining user personas involves creating an understanding of ideal customers' needs, pain points, behaviors, search patterns, demographic information, and search intent to tailor Google Ads strategies accurately.
Researching the best keywords that align with business goals and reflect targeting potential users' needs is the essential component of this task.
Creating a comprehensive audience strategy that leverages data sources available to refine the targeting, segmenting, bidding, and allocation approach overall.