News, guides & everything else.

We share our expertise to help educate those who aren't quite primed to get the most from a marketing and to provide visibility over our thinking for those who are.

The Grand Tour of Google Ads' KPIs

Dive into Google Ads' crucial KPIs. Learn to enhance Search Impression Share, Click-Through Rate, and Conversion Rate with engaging, practical advice. Perfect your digital ad …

7 minutes

Making Your Website Friendlier to Google and Visitors in 2024

Want to make your website easy to find and fun to use in 2024? We've got the top tips to help you shine in Google searches and keep visitors happy. It's all about being …

5 minutes

Boosting Conversion Rates With PPC in 2024: Strategies for SMBs

2024 PPC Guide: Increase SMB conversions with AI, mobile trends, and quality campaigns.

4 minutes

Mastering Google Ads for Service-Based Businesses: A Beginner's Guide

Unlock secrets to Google Ads success for service businesses. Beginner-friendly, affordable PPC guide.

4 minutes

Hand-Coded Websites vs Wordpress Sites

This article breaks down the complexities of web development, focusing on static websites, often hand-coded, and dynamic websites, typically created using platforms like WordPress.

3 minutes

Using ChatGPT to Create Better Google Ad Content

Discover how ChatGPT can revolutionise your Google Ad campaigns with enhanced creativity, optimisation, and effectiveness.

4 minutes

Data-Led Marketing: The Why, What and How

Drive better results for your business why concentrating on the Why. Build your business decisions on real tangible data to transform insights into action.

6 minutes

Boost Your Downloads With Gated Content: A Strategic Guide

Unravel the potential of gated content to skyrocket your downloads. Learn how to effectively use this strategy to enhance your digital presence and engage your audience.

5 minutes

Unlocking a Data-Driven Approach for Your Business

Gone are the days of guesswork and intuition; today’s marketing landscape demands a strategy that is informed, precise, and agile. Learn how to use data to form your marketing …

4 minutes

Why Use Broad Match Keywords for SME Google Ads Campaigns

The article discusses how Broad Match Keywords can benefit SME service providers by broadening their audience reach and improving marketing efficiency in Google Ads campaigns.

3 minutes

Google Ads: Conversion Tracking Best Practices

Running Google Ads with a £1,500-£5,000 monthly budget? Discover 7 top strategies to boost conversions and optimise spend in this article.

4 minutes

Reducing Customer Churn With Your CRM and Google Ads

Discover the winning strategies to reduce customer churn and boost your small business's growth using CRM systems and Google Ads.

5 minutes

Turning Clicks Into Conversions With Google Ads Remarketing

Harnessing the formidable capabilities of Google Ads' remarketing feature can be a game-changer, significantly elevating the performance of your existing campaigns.

5 minutes

Reduce Average Conversion Cost With Dynamic Ads

Dynamic Ads have emerged as a beacon of hope, reshaping personalised content delivery and engagement while combating soaring conversion costs.

4 minutes

Influencing Brand Positioning Using Google Ads

In today's competitive landscape, understanding how perception, positioning, and digital marketing work together can have a powerful impact on brand success.

4 minutes

Uniting Google Remarketing Ads and Email Campaigns

Discover how the strategic partnership between Google remarketing ads and email campaigns creates a powerful synergy to not only drive increased traffic to your website but also …

4 minutes

Enhancing Your ABM Strategy With Google Ads: The Winning Pair for SaaS Businesses

Explore how combining Account-Based Marketing (ABM) with Google Ads can elevate your SaaS business to new heights, delving into targeted campaigns, personalised advertising, and …

3 minutes

Optimising Your Sales Process for Google Ads Leads

Optimise your Google Ads funnel by fine-tuning your sales process with prompt responses, effective lead qualification, personalised follow-ups, data-driven analysis, and cross-team …

2 minutes

Is Your Sales Operation Ready to Benefit From Google Ads?

Discover if your sales operation is ready to leverage the power of Google Ads for growth, with key considerations such as defining sales goals, understanding your audience, website …

2 minutes

Google Ads: Costs, Operations, and ROI Analysis

We explain how Google Ads works, discuss potential costs, and demonstrate how to evaluate its profitability through Return on Investment (ROI) calculations.

3 minutes

Here Are 10 Reasons Why Your Google Ads May Not Be Converting.

Explore the top ten reasons your Google Ads may not be converting as expected, along with actionable solutions to optimize your campaign performance.

3 minutes

Google Ads: The Importance of Impression Share and Ways to Increase It

Today, we're cracking the code on Google Ads and revealing why Impression Share is your secret weapon to dominating the digital advertising battlefield, along with some top-tier …

3 minutes

Google Ads: 5 Proven Tweaks That Work

Over the next few moments, we'll share where we look to generate quick wins under our belts for our clients' businesses.

9 minutes

Can Google Ads Help Grow Your Legal Practice

Surprising to some, Google Ads can be the perfect tool to expand visibility, generate leads, and establish a strong legal brand.

7 minutes

9 Reasons Your Google Ads Aren’t Showing & Why

Discover the key reasons behind your Google Ads not showing and learn actionable strategies to optimize your advertising campaign for improved results.

9 minutes

The Differences Between GA4 and GADS Conversion Tracking

What are the core differences between GA4 and Google Ads conversion tracking? What's important, what's not and how to decide which is right for your business.

6 minutes

Mastering Google Ads (PPC) for Lead Generation

Unlock the potential of Pay-Per-Click (PPC) advertising for lead generation and discover how to optimise campaigns, track key metrics, and drive qualified leads to fuel your …

12 minutes

SEO vs PPC for Small Service Based Businesses

In this article, we'll provide friendly advice to small service-based businesses on how to improve their online visibility through effective SEO vs PPC strategies.

4 minutes

How ChatGPT Can Enhance Google Ads Campaigns

Learn how ChatGPT can you by providing valuable insights into target audience, competitor research, keyword research and organisation, ad copy generation and language optimisation.

9 minutes

Unlocking the Value of Google Ad's Keyword Planner

Google Ad's Keyword Planner enhances small businesses' online visibility and attracts targeted traffic for digital success through strategic keyword planning.

10 minutes

Comparing PPC Management Options: Self-Management vs Hiring Professionals

This guide explores the different options available based on business growth stage, aggressiveness in PPC marketing, and overall business strategy.

6 minutes

The Power of Retargeting: How Google Ads Can Help Re-Engage Potential Customers

How Google Ads retargeting can help you re-engage potential customers who have shown interest in your products or services and some effective strategies to set up and measure …

6 minutes

The 5 Google Ads Metrics You Should Track for Better Lead Generation

This article discusses the top 5 Google Ads metrics including impressions, clicks, cost, conversions, and click-through rate that you should keep track of to generate better leads.

2 minutes

Performance Max: Maximizing Online Advertising for Small Businesses

PMax is a new Google campaign type that consolidates ad types, offering potential benefits for small businesses but requiring careful consideration of budget, performance, and …

2 minutes

Go to the Moon With Custom Affinity Audiences

Learn how to take your products or services to a more relevant and engaged audience using Custom Audiences in Google Ads.

2 minutes

Take a Peek at Your Competitor's Google Adverts

Surprisingly, it's the adverts that are often overlooked when creating a Google Ads campaign. Today, we look at the new Google Ad Center tools that can decrease the time it takes to …

4 minutes

How & When Should I Respond to a PPC Lead?

Delaying a response to a prospective customer can impact your sales process immeasurably. Does it make your business seem bigger, more in demand or leave a nasty taste in your …

7 minutes

Landing Page Basics for the Rest of Us

If you're not running a super fancy SaaS business, then chances are the advice you come across online about setting up ad campaigns is typically not relevant to you. Let's change …

5 minutes

3 Ways to Close More PPC Business

Ok, picture this. Your new Google Ads campaign is going all-guns-blazing and generating leads for your services-based business. It's generating more leads than you've …

6 minutes

What's in a Name, Anyway?

We used to be called Growth Architects. Some of you know us, others don't, but the main issue with this name was that it introduced confusion to the people who didn't know us. …

1 minutes

A Guide to Setup Google Ads for Your Local Business

The idea of handling paid search marketing can be daunting, especially for small business owners who are already preoccupied with multiple plates spinning.

10 minutes

Exploit Google Ad Recommendations

It takes a lot of effort, innovation, and numerous hours of testing to create an impeccable Google advert…but is there an easier way?

12 minutes

101: Google Ads Keyword Research Guide?

In this short guide, we’ll show you a methodology to help you acquire, refine and organise your Google Ad keywords resulting in a better targeted ad campaign with a higher Return On …

11 minutes

Why Use Google Ads for Your Service Based Business?

Whilst services based businesses benefit from a number of things, the one bit they do often struggle with is the top of funnel stuff. Finding, sourcing and pulling in new customers. …

5 minutes

What to Do When Your Google Ads Won't Convert?

What’s going on? You can see people are clicking on your Google Ads but they just aren’t converting. They are clearly liking what they see on the ads but they’re not sticking …

7 minutes

Google Ads & COVID-19: Advice

COVID-19 has changed our lives forever. Our businesses have been forced to operate less but as a sales focused business owner, what aspect of our marketing should we be looking at.

8 minutes

How to Create Your Own Digital Marketing Plan.

The purpose of this article is to address one very big elephant in the room that you’ve probably been thinking of doing for a while but somehow, never really got around to it.

5 minutes

What Is Conversion Tracking?

Conversion tracking is when a business wants to measure the actions users take towards the completion of a specific goal or objective. These types of actions are typically …

4 minutes

Simple Ways to Improve Your Google Ads Conversion Rate

Conversions are the epicenter of most modern businesses. Without them, revenue reduces and businesses struggle. It’s a common belief that Google Ads are the source of Conversions …

10 minutes

The 5 Most Important PPC KPIs You Should Be Tracking

KPIs, or Key Performance Indicators, are metrics which can used to measure the output of something. In our world, we use them to measure the output of a marketing campaign and if …

7 minutes

In-Market Audiences: How to Reduce CPM and Increase Conversions

Incredible changes are taking place in Google Ads due to the use of machine learning. It’s somewhat of a game changer. Late last year (2019) in-market audiences was introduced with …

6 minutes

9 Problems With Your CTAs and How to Fix Them

You’ve created a glorious website. You’ve worked hard to make sure that it shows you in your best light. You’ve created special offers that you think should resonate with your …

17 minutes

New Responsive Display Ads - What You Need to Know

Running a Google Ads Campaign can be time consuming and it wouldn’t be unusual for advertisers to miss new features as and when they’re released. One new feature which Google Ads …

3 minutes

Google Ads Introduces Capture Leads Extension

The lead extension looks similar to the Promotion extension, displaying a call out box with an icon - Lead Extension uses a clipboard icon to set it apart. After you select the …

3 minutes

Google Ads Introduces “By Conversion Time” Reporting With New Columns

Google is always updating and improving its ability to show you where your ad budget is going and what result it’s generating. With its latest release…

2 minutes

7 Facebook Advertising Tools Geared to Save You Time & Money.

For those business owners, who truly care about saving time and making money, we’ve gone through 7 tools to consider using to grow your small business.

8 minutes

Create a Great Facebook Ad in Minutes

The Facebook ad platform has been maturing for years now and whilst it may still be buggy and suffer from a broken UI, it’s still a great way of reaching your audience. In this …

8 minutes

Digital vs Traditional Advertising for Small Businesses

Deciding where your budget is best spent is the dilemma of all marketers. Whether it be geared for customer acquisition, brand awareness or PR, there are endless decisions regarding …

3 minutes

Exploring 2019’s Main Statistics on Search Engine Optimisation

Search Engine Optimisation (SEO) is, without a doubt, one of the most popular and efficient methods of advertising in the digital ecosystem. But just like most of the other internet …

3 minutes

Is Your SEO Agency Telling You Porkies?

Remarketing is a powerful tool - find out what remarketing is, how you can use it to increase your conversions and how you can keep optimising it to maintain it's performance.

7 minutes

What Is Remarketing?

Remarketing is a powerful tool - find out what remarketing is, how you can use it to increase your conversions and how you can keep optimising it to maintain it's performance.

16 minutes

Target Your PPC Ads With an ICP

When it comes time to launching your next PPC campaign, forget about measuring the output for a while and focus on the ICP. This article provides an actionable way of uncovering the …

6 minutes

Planning Your Small Business Website

If you're building a website for your small business, we answer the most important question. What should your website say about your business?

11 minutes

What Is a Sales Funnel?

What is a Sales Funnel and how can it help you sell more? In this short article, we explain what a sales funnel is , how it applies to your business and how you can exploit it to …

4 minutes

Does Google Ads Work

We love Google Ads. We love its simplicity, complexity and the timeliness of its’ results. From launching your first campaign correctly, you can start to see results within seconds. …

14 minutes

What Is a Landing Page

Have you built a landing page before? Do you know when the best time is to build one and for which task are they best suited? This guide provides you with everything you need to …

6 minutes

How to Run a Low Budget Google Ads Campaign With a Positive Return

You don’t need to risk big piles of cash either because with Google Ads there are no minimums. Within this guide, we’ll show you how to spend as little as £150 per month and get …

12 minutes

Ways to Advertise Your Business Locally (For Almost Free)

To help close the gap between the dream and the reality of running a local business, here are a number of ways to advertise your business which can help create that smiling customer …

16 minutes

7 Simple PPC & Landing Page Optimisations

Here are 7 things you can do to help bring in more business from your existing PPC campaigns. They may take a little more effort but with these Advertisement and Landing page …

8 minutes

5 Ways to Optimize Your PPC Performance

We look at an existing clients PPC Campaign and highlight which aspects we look at in order to start optimising it without increasing it's budget.

13 minutes

5 Ways to Optimise Your PPC Performance

We look at an existing clients PPC Campaign and highlight which aspects we look at in order to start optimising it without increasing it's budget.

13 minutes

Will Your Site Lose Rank Due to It's SSL Certificate?

Google are changing how they rank competiting business websites in search results & starting in September 2018, HTTPS websites are going to be placed higher than HTTP ones.

5 minutes

Getting Started With Google Search Console

Google Search Console is an incredibly powerful tool and is absolutely free. This tool should form part of everyones SEO kit.

10 minutes

Do Google Ads Work for Small Businesses

Do Google Ads serve small businesses well? Is it cost effective for the small guy to use or is it a platform reserved for the big and mighty.

6 minutes

How Do the GDPR Changes Affect Your Business?

With the new GDPR legislation, business owners and business managers must follow a new set of complex obligations to ensure customer information is protected otherwise they risk …

7 minutes

How to Ask Customers for Google My Business Feedback

Google business reviews directly from clients and customers are one of the most effective ways to promote trust and confidence in your business and is one of the most essential …

7 minutes

What Is Google My Business and How Does It Help Me?

With Google My Business, consumers can search for businesses and services near them via Google Search and Google Maps. It is a crucial element for local businesses to sign up to and …

5 minutes

10 Affordable Ways to Market Your Business

Your business needs to find new customers in order to survive and prosper but it can seem as if all of the options to acquire new ones is cost prohibitive. It can be a discouraging …

6 minutes

Homepage Best-Practices: Our Guide to Your Home Page

It’s wise to consider that a homepage may work perfectly for one business and fail miserably for another. If you’re looking at design options and are unsure of which direction to go …

14 minutes

Why You Need a Google Business Listing

What impact will using Google MyBusiness have on your local business and is it difficult to use?

8 minutes

How to Provide Customer Services via Social Media

It’s now an extremely common way to engage with a business and is quickly becoming a de-facto communication channel. It’s no wonder that so many people are turning to social media …

5 minutes

How to Advertise Your Business on Social Media

Are you currently considering of ways to increase awareness of your local business but struggling for inspiration? Our helpful guide should provide you with some insights you can …

4 minutes

How to Move Your Business Website From Yell.com.

Leaving Yell.com with your primary business domain intact is not impossible. It's not, it's just a little tricky.

2 minutes

How Do You Tell if Your Adverts Are Working (ROAS)?

Analyze your costs of advertising by calculating ROAS.

3 minutes

10 Simple Ways of Affordably Advertising Locally.

Are you currently considering of ways to increase awareness of your local business but struggling for inspiration? Our helpful guide should provide you with some insights you can …

6 minutes

How Important Are Online Reviews to Your Business?

Working with the right marketing channels, you can easily expose the positive reviews your business has collected to other potential customers and help build confidence in your …

5 minutes

What Can Your Website Analytics Show You?

In a world where success is born through prediction, decisions based on usage are key.

3 minutes

Don't just take our word for it.

Small businesses grow faster with paid campaigns under our management.

Benjamin Hallinan
Owner @ Ligna Consultancy

Ben Elliott, Legal eSign — Ben Elliott
Owner @ Legal eSign

Ben Elliott, Legal eSign — Ben Slater
Director @ Richard Thomas Conservatories

Ben Elliott, Legal eSign — Sarah Easey
Owner @ Blush Ely

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